The 12th President of Sungshin Women's University
이성근 (李成根)
Seong Keun Yi
-
Established in 1936, Sungshin Women's University is a prestigious private university that has fostered numerous talented individuals
throughout its rich history.
Founder Dr. Sook-chong Lee’s educational philosophy of ‘Sungshin(be sincere and faithful), Jishin(seek knowledge) and Jadong(act independently) was the core value and direction to become the leading higher education institution in the era of globalization.
We strive to cultivate students who are sincere and reliable, who seeks broad knowledge and goes through life with responsibility and independence.
Sungshin Women's University is actively responding to the changes of the times based on our founding philosophy and has built a solid foundation to nurture and sincere and creative talents.
We hope that you will be able to cultivate your dreams, design your future, and actively realize your goals at Sungshin Women’s University.
I promise to be with you as you go through this journey.
Thank you.
Education
- 2007. 6 Ph.D. in Statistics, Korea University Graduate School
- 1993. 8 Ph.D. in Business Administration, Korea University Graduate School
- 1985. 2 B.A. in English Language and Literature, Korea University
Career
| 2022.06 ~ present |
The 12th President of Sungshin Women's University |
|
| Internal Career |
2019.09 ∼ 2022.02 |
Vice President for External Affairs and Development, |
|---|---|---|
| 2017.10 ∼ 2018.06 |
Dean of Planning & Information, Sungshin Women's University |
|
| 2004.09 ∼ 2022.05 |
Professor of Business Administration, |
|
| External Career |
1997 ∼ 2004 |
Professor of Computer Science andl Business Administration, |
| 1995 ∼ 1997 |
Head of Marketing, SK Telecom, Marketing Dept. |
|
| 1993 ∼ 1995 |
Editorial Member, Jeil Business News |
|
| 1989 |
Researcher, Nielsen, Korea |
Published Works
- 1992, Statistical analysis using SPSS PC+, Hakhyeonsa
- 1993, Multidimensional Scale and Conjoint Analysis, Data Research
- 1994, Marketing decision making using AHP Technique, Seokjeong
- 1995, New Distribution Management Theory, Trade Management History
- 2000, Promotion Essence, Trade Management Company
- 2002, Management statistics using Excel, trade management history
- 2011, Service Marketing (Translation), Sigma Press
- 2022, Statistical Analysis using R, Cheongram
Dissertation
- 1993 Distribution Path Analysis Using Transaction Cost Theory and PhD Dissertation in Business Administration
- 2007, Quantification Method for Partial Least Square and Its Generalization, Ph.D. Dissertation in Statistics
- 2002, A Study on the Measurement of Delivery Service Quality and Management Studies
- A Study on the Effect of Location Characteristics and Over-the-Counter Promotion on Retail Store Performance in 2005
- 2007, "The Effect of Option Attachment in Satisfaction," International Review of Business Research Papers
- 2007, "Visualizing (X,Y) Data by PLS," The Korean Journal of Applied Statistics
- 2011 Higher Order Quantification Method for PLS Correlation, Product Studies
- 2011, Building Positioning Mapping PLS Regression, Marketing Research
- 2012, Generalization of Quantification for PLS Correlation, Applied Statistical Study
- 2015, Exploratory research on corporate culture marketing strategies, and cultural industry research
- 2019, Application of Dynamic Price in Performing Arts: A Non-Marketing Journal, Focusing on Perception of Price Fairness
- 2019, A Study on the Characteristics of Performing Arts and the Management of Culture and Arts
- 2021, VRIO Analysis and Commercial Studies of Creative Musical Companies
Projects
- 1993, Dacom (currently, LG U+) long-term development strategy
- 1995. Distribution strategy of Shinsegi Telecom (currently SK Telecom)
- 1999, LG Electronics' new distribution channel strategy
- 2005, KT distribution revitalization strategy
- 2005, IBM's data mining system establishment
- 2009, Korea Expressway Corporation Hi-Pass demand forecast
- 2009, Visit Korea Committee, 2010-2012 Visit Korea Year Basic Plan established
- 2009, National Sports Promotion Foundation, National Physical Fitness Survey sample design
- 2010, Nice Research Food Industry Survey Index
- 2015, Federation of Korean Industries' Small and Medium Business Cooperation Center, a step-up-type fair trade agreement evaluation model study
- 2015, Publication Industry Promotion Agency of Korea, K-Book's overseas market expansion strategy
- 2015, Korea Foundation for International Cultural Exchange, Hallyu flagship model development and case analysis
- 2022, Ministry of Land, Infrastructure and Transport IOT and Artificial Intelligence to Construction of an electric fire prevention system dozens of other cases